FIT-RA: The Modern Muslim Warrior Movement

Train your body. Discipline your soul. Win the hereafter.

Mission & Vision

Mission: Awaken the Muslim ummah through warrior-style physical training, spiritual discipline, and prophetic principles of living.

Vision: A global army of modern Muslim warriors—strong in body, focused in mind, unshakable in faith.

Market Opportunity

• 2 Billion Muslims globally
• Rising demand for Islamic identity, purpose & masculinity
• Global wellness market worth $4.5 trillion
• No major Islamic-centered fitness brand exists

Business Model

• Online Coaching & Programs
• Mobile App Subscriptions
• Merchandise & Supplements
• Gym Franchises & Retreats
• Train-the-Trainer Certification

Strategy: Viral Content → Community → Subscription → Physical Expansion

Revenue Streams

Roadmap

• Phase 1 (0–6mo): Launch content engine, free challenge, digital sales
• Phase 2 (6–12mo): Coaching & merch + audience building
• Phase 3 (12–18mo): Launch mobile app + 1000 paid users
• Phase 4 (18–24mo): Gym beta + first live retreats
• Phase 5 (24–36mo): Global FIT-RA ambassadors + franchise rollout

Traction & Metrics

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???? E-book or challenge sales: [Insert Value]

Funding & Use of Capital

Capital Needed: RM100,000 – RM300,000

• Build app MVP + tech stack
• Produce branded content
• Run paid ad campaigns (TikTok, Meta)
• Hire early team (design, coaching, dev)
• Launch first merch/supplement batch

Why Now?

• Youth want strength, identity & purpose
• Halal lifestyle space is rising fast
• First-mover advantage: No Islamic warrior brand like FIT-RA
• We’re not chasing hype. We’re building legacy.

Final Call

We’re not just building a fitness business.

We’re reviving the forgotten discipline of the Muslim warrior.

Join us. Bismillah.